KHS Agency


Collaborating Artists

Empowering Global Talent


KHS Agency is a global business hub connecting celebrities, creators, and cultural leaders with opportunities that elevate their influence and expand their global IP.

KHS Agency


Collaborating Artists

Empowering Global Talent


KHS Agency is a global business hub connecting celebrities, creators, and cultural leaders with opportunities that elevate their influence and expand their global IP.

INTELLECTUALKim Rando

Professor | Writer

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Notable Works

[Education]

  • 1996 May | Doctor of Public Administration, University of Southern California
  • 1989 Feb |Master of Public Administration, Seoul National University Graduate School of Public Administration
  • 1986 Feb | Bachelor of Law, Seoul National University College of Law

[Academic Roles]

  • Professor, Seoul National University, Department of Consumer Studies
  • Dean, Department of Consumer Studies/College of Human Ecology
  • Admissions Officer and Member of various academic committees

[Research and Media Engagements]

  • Invited Researcher, Electronics and Telecommunications Research Institute (ETRI)
  • Columnist: Morning Forum and Professor Kim Rando’s Trend Notes
  • Radio Host: KBS Radio "Trend Plus with Kim Rando"
  • TV Appearances: KBS Myunggyeon Manri, tvN Trend Road with Kim Rando

[Corporate and Advisory Roles]

  • Non-Executive Director: Samsung C&T, Samsung SDI, BGF Retail, Daekyo
  • NC Dinos Spirit Coach
  • Mentor, Dong-A Pharmaceutical University Student National Land Expedition

[Awards and Honors]

  • 2024: Asia Design Prize

  • 2018: Korea Marketing Association Korea-China Management Award

  • 2012: Best Paper Award, Korea Consumer Policy Education Association

  • 2011: Green Korea United’s 'People Who Shined This Year'

  • 2010: Best Paper Award, Korea Consumer Culture Association

  • Additional awards for academic excellence and contributions to consumer studies

[Key Publications]

  • Trend Korea Series (2009–2025)
  • Consumer Trend Insight (2020–2025)
  • Professor Kim Nan-do’s Trend Class for Youth (2024)
  • Youth is Painful (2010, Multinational Editions)

[Consulting & Speaking Engagements]

  • Clients include Samsung Group, Hyundai Motor Company, SK Telecom, LG Electronics, CJ Group, Amorepacific, and international organizations (e.g., Ministry of Commerce, Portugal).
  • Featured speaker for organizations such as The Economist, Louis Vuitton Korea, and Samsung.
    Hosted lectures for the President of Korea, academia, and industry-specific forums worldwide.












Address: 6F 36-3 Seolleung-ro 148-gil Gangnam-gu, Seoul, Republic of Korea | Email: pr@khsagency.com | Tel: 02-511-7040 | Fax: 02-517-7040 | Tax identification number: 869-86-03749


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Address: 6F 36-3 Seolleung-ro 148-gil Gangnam-gu, Seoul, Republic of Korea  | Email: pr@khsagency.com | Tel: 02-511-7040 | Fax: 02-517-7040 | Tax identification number: 869-86-03749

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