Brand Strategist | Creative Director | CEO

Profile

• Education: Parsons School of Design

• Former Positions:

  • CEO of YG Foods

  • Chief Brand Officer (CBO) & Strategic Consultant, CJ Group

  • Vice President, Orion Group

Career Highlights (Key Success Projects)

[Brand Launching & Renewal]

• CJ Group: Bibigo, Olive Young, CGV (Cultureplex concept), Tous Les Jours, VIPS, Seasonal Table (Gyejeol Bapsang)

• Orion: Market O, Ho Myun Dang

• YG Foods: Samgeori Butchers, 3 Birds

• Space & Dining: All Day Fresh Kitchen (Shesang-ui Modeun Achim), Gotgan, The Skyfarm

[Media & Broadcast]

• Olive TV <MasterChef Korea>: Judge (Seasons 1, 2, and 3)

• SBS <Master in the House>: Appeared as a "Master"

[Books]

• <Noh Hee-young's Laws of Branding> (2020)